Project Type
Brand Identity

Business Sphere
Pediatric Dentistry / Health / Educational Content

Deliverables
– custom illustrated logo + submark + watermark
– color palette + typography
– 6 Instagram highlight icons
– social media profile image
– business card design

Brand Style
Friendly / Cheerful / Pediatric / Trustworthy / Authentic / Fun / Educational / Bold

Dra. Beatriz Assis is a Brazilian dental surgeon specializing in pediatric dentistry. As she launched her new Instagram presence, her goal was to create a brand that felt both professional and approachable — a space where she could share informative content in a joyful, kid-friendly way.

The visual identity was crafted to reflect her playful and warm approach to children’s dental care, using bold yet friendly typography, a bright and balanced color palette, and fun visual elements inspired by pediatric health.

The branding captures the essence of a modern pediatric specialist: someone who is reliable, skilled, and fully aligned with the universe of childhood — colorful, lively, and full of care.