Project Type
Brand Identity

Business Sphere
Children’s Clothing & Accessories

Deliverables
– logo design
– custom pattern
– Instagram highlight icons
– color palette + typography
– brand board

Brand Style
Colorful / Joyful / Playful / Accessible / Sweet / Modern / Friendly / Fun

Color Kids is a Brazilian children’s clothing brand offering stylish, comfortable pieces for boys and girls at more accessible prices. After more than a year operating informally through WhatsApp groups, the brand is now evolving into a more structured business with ready-to-ship products and a focus on volume-based sales.

The visual identity was developed to reflect the brand’s playful and cheerful spirit, while maintaining a sense of trust and quality. The logo features a friendly rainbow — the core icon of the brand — complemented by floral and colorful elements that enhance its joyful personality.

This identity supports Color Kids' mission to bring comfort, style, and affordability to families, while standing out in a crowded market with a distinctive, vibrant look and a strong emotional appeal to parents and children alike.