Project Type
Brand Identity

Deliverables
– custom illustrated logo + submark + watermark
– color palette + typography
– custom pattern
– 6 Instagram highlight icons
– social media profile image
– business card design (PDF + PNG)
– flyer + label

Brand Style
Warm / Caring / Trustworthy / Childlike / Bilingual / Wholesome / Cozy / Accessible

Magic Time Daycare is a licensed bilingual home daycare based in California, offering a warm, caring, and enriching environment for children aged 0–7. Operating from the owner’s cozy home, this small-scale childcare service provides accessible rates, homemade meals, a consistent daily routine, and total immersion in the Portuguese language — all while embracing the importance of love, attention, and cultural connection.

The brand identity was designed to reflect this heartfelt mission. It features a custom illustrated logo with playful, child-friendly elements and a soft, welcoming color palette. Supporting visuals include a brand board, personalized social media assets, and print-ready materials for daily use and marketing. The overall aesthetic is charming and cozy, capturing the magic of early childhood and the personal touch of a home-based setting.