Project Type
Brand Identity

Business Sphere
Handmade goods, fanart, crafts, and cosplay-inspired items

Deliverables
Custom illustrated logo

Watermark

Color palette

Typography (font names)

Brand Style
Creative / Whimsical / Honest / Friendly / Accessible / Playful / Feminine / Artistic / DIY

Brand Style
Kawaii / Colorful / Delicate / Feminine / Creative / Friendly / Artistic / DIY

Melow Art is a Brazilian handmade brand focused on fanart, keychains, crochet, and cold porcelain creations. With plans to participate in anime events and later open an online store, the brand needed a versatile identity that could adapt to different products while maintaining a consistent, lovable presence.

The branding embraces a kawaii and colorful style, with delicate elements that reflect the soft, cheerful personality of the artist. Subtle visual references to the name and product types are incorporated into the logo and supporting graphics, creating a cohesive and charming visual system suitable for tags, packaging, event booths, and social media.