Project Type
Brand Identity

Deliverables

– custom illustrated logo

– typography

– color palette

– submark + watermark

– mascot

Brand Style
Illustrative / Cheerful / Wholesome / Natural / Childlike / Joyful / Soft / Healthy

Nature Confeitaria Kids is a Brazilian bakery specializing in healthy sweets and cakes for children aged 0 to 8. Focused on natural ingredients and nutritional balance, the brand offers a delicious and safe way for families to celebrate childhood without excess sugar or artificial elements.

The visual identity brings this mission to life with a playful and illustrative logo featuring a friendly giraffe, supported by soft colors and joyful hand-drawn elements. Every detail was designed to appeal to both kids and parents — showing that healthy can also be fun, colorful, and full of affection.

This identity positions Nature Confeitaria Kids as a trustworthy, creative brand that transforms childhood treats into moments of love, health, and imagination.